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2008 Joint Global Consumer Marketing
Group
Virginia Coelho, CA - CBB
J. D. Alexander, NE, - Vice Chair - Federation
The Joint Consumer Marketing Group includes the following joint industry advisory committees made up of various industry representatives, with the primary responsibility of making recommendations for checkoff-funded consumer-marketing programs.
2008 Joint Advertising Committee
This committee develops recommendations and coordinates ideas for the consumer television, radio and print advertising for the Beef Checkoff Program. This committee’s primary focus is to identify ways for the program to build long-term demand for beef by reinforcing a positive attitude about beef.
- Glenda Flora, KS - Chair - CBB
- Terri Carstensen, IA - Vice Chair - Federation
CBB Representatives
- Laurie Bryant, Importer
- Michelle Gorman, Importer
- David Lamb, NE
- Preston Wright, NV
- Weldon Wynn, AR
Federation of State Beef Councils
- Roger Gerdes, SD
- Crawford Edwards, TX
- Frank Harper, KS
- Orvis McMahan, OK
- Jim Wilson, OR
- Mark Spurgin, NE
- Allen Stewart, AR
- Lawrence Traun, WI
- Fred Lombardi - Colorado Beef Council (Ex-officio)
- Brent Tanner - Utah Beef Council (Ex-officio)
- Ann Wittmann - Wyoming Beef Council (Ex-officio)
2008 Joint Foodservice Committee
This committee works to identify and recommend checkoff programs that promote positive attitudes about beef among restaurant operators and distributors and to increase beef menu opportunities -- all toward growing demand for producers' beef.
- Brian Healey, OK - Chair - CBB
- Bill Jackson, CA - Vice Chair - Federation
CBB Representatives
- Ron Allen, Importer
- Mary Lou Bradley, TX
- John O'Carroll - Importer
- Al Pedigo, KY
- Robert Reviere, Jr., TN
- Tim Shaw, ID
- Pat Woods, NM
Federation of State Beef Councils
- Bill Carlson, CO
- Scott McGregor, IA
- Rex Moore, CO
- Jason Schmidt, ND
- Thomas Toll, KS
- Craig Uden, NE
- Keith Welty, MO
- Ronnie Yeargin, TN
- Heather Buckmaster - Oklahoma Beef Council (Ex-offico)
- Bill Dale - California Beef Council (Ex-officio)
- Ron Eustice - Minnesota Beef Council (Ex-officio)
2008 Joint New Product And
Culinary Initiatives Committee
The primary focus of the Joint New Product & Culinary Initiatives Committee is to identify and recommend programs that work as a catalyst with the private sector to develop new, convenient beef products.
- Tom Hotz, IA - Chair - Federation
- Mark Pendleton, NC - Vice Chair - CBB
CBB Representatives
- Greg Benedict, Importer
- Jim Eschliman, NE
- Will Frazee, IA
- Dan Hinman, ID
- Ross Jenkins II, CA
- Neil Kayser, WA
Federation of State Beef Councils
- J D Alexander, NE
- Kim Brackett, ID
- Jane Frost, NM
- Jennifer Houston, TN
- Larry Jones, KS
- Al Perez, WI
- Jody Rogers, CO
- Albert Thompson, TX
- Fita Witte, NM, ANCW
- Virginia Pollert, IN
- Ann Marie Bosshamer - Nebraska Beef Council Ex-officio)
- Elizabeth Harsh, - Ohio Beef Council (Ex-officio)
- Charlene Schuster - Montana Beef Council (Ex-officio)
2008 Joint Retail Committee
This committee works to identify and recommend checkoff programs to increase immediate direct grocer-to-consumer beef sales through promotion and merchandising programs and to build long-term demand through category management.
- Don Stewart, IL - Chair - CBB - Importer
- Helen Wiese, IA - Vice Chair - Federation
CBB Representatives
- Wayne Buck, CO
- Margie Hande, ND
- Kim Holzner, Importer
- Kristy Lage, NE
- Manuel Rodrigues, CA
- Greg Silpe, Importer
Federation of State Beef Councils
- Ed Bick, CO
- Edward Campbell, WV
- David Colwell, CO
- Jerry Holbrook, SD
- Steve Hunt, MO
- Greg Ritter, KY
- Dan Unolt, IL
- Valerie Bass - Tennessee Beef Industry Council (Ex-officio)
- Patti Brumbach - Washington State Beef Commission (Ex-officio)
- Dave Maples - Kentucky Beef Council (Ex-officio)
2008 Joint Veal Committee
This committee works to identify and recommend programs aimed at building long-term demand for veal through promotion, research and consumer information.
- Pat Kilsdonk, WI – Chair - Federation
- Ray Krones, IL -Vice Chair - Federation
CBB Representatives
- Randy Meabon, PA
- Dan Kniffen, PA
- Sid Sumner, FL
Federation of State Beef Councils
- Richard Ayers, NY
- Jerry Bartelse, NY
- Tony Catelli, NJ
- Joey Garrard, OK
- Jerry Groehler, WI
- Clayton Harnish, PA
- David Javor, MI
- Michael Lemler, CA
- Bryan Scott Oedzes, IL
- Jerry Spencer, TX
- Patricia Van Dam, CA
- Dan Connor - Vermont Beef Council (Ex-officio)
2008 Joint International Markets Committee
This is the only jointly funded effort in the Joint Consumer Marketing Group. Foreign market development programs are funded with checkoff dollars, with additional matching funds from USDA. Work on trade policy issues is not funded by the checkoff, though it is important that all members of this committee have an opportunity to understand both market development and trade issues, which often are closely linked.
- David Hamilton, NE - Chair - Federation
- Bob McCann, TX - Vice Chair - Policy
CBB Representatives
- Jim Almond, MT
- Charles Bassett, MO
- Robert Fountain, Jr., GA
- Ross Garwood, NE
- Dana Hauck, KS
- Bob Johnson, IA
- Merrill Karlen, SD
- Chuck Markley, MI
- Frank Phelps, OH
Federation of State Beef Councils
- Alan Albright, IA
- Jack Bulls, VA
- Lane Holton, GA
- John Landin, PA
- Irvin Petsch, WY
- Lawrence Traun, WI
- Richard Winter, TX
- Jim Handley - Flordia Beef Council (Ex-officio)
- Barry Jennings - South Dakota Beef Industry Council (Ex-officio)
- Travis Justice - Arkansas Beef Council (Ex-officio)
- John Kleiboeker - Missouri Beef Council (Ex-offico)
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