Beef Producers Talk About the Checkoff

Steven Mafrige, Texas

Steven Mafrige Producers TalkSteven Mafrige, fourth generation beef producer at Y Bar Ranch near Tilden, Texas, manages a cow-calf operation with F1 Braford cows and a Brahman herd. As with many cattle producers, his farm is home to different enterprises:  he runs yearlings, has a guided hunting operation, grows perennial warm season grass seed, has gravel pits, sells water, runs a trucking company and has honeybees.

Through the guided hunts, Mafrige is able to introduce individuals and corporate groups to the beef world. As he says, “We try to keep it all tied into the ranching operation.”

Mafrige is optimistic about the beef industry, but also knows the importance of safeguarding beef’s image. “We’re proud of the product we produce and the work we do, but when I’m out on the ranch, it’s hard to respond to inaccurate information about beef and beef production that makes its way into social media and the news. But what makes it easier for me to sleep at night is knowing that our checkoff is responding directly to consumers, mainstream media and others with easy-to-understand, fact-based information that sets the record straight.”

Watch StevenClick here for the full video from Steven’s ranch.

Amelia Kent, Louisiana

Amelia Kent and her husband Russell own and operate their farm which includes a cow-calf operation as well as replacement heifers and stockers. They are diversifying their beef operation by marketing their own grass-fed beef and rose veal, but the bread-and-butter of the farm is the cow-calf operation.

"We need to think not only about our marketing environment today, but also think about the beef industry in the future,” says Kent. "There is huge market potential for U.S. beef internationally, and we need to be ready to engage and promote our beef in those markets.

"In fiscal year 2016, the Beef Board invested $7.2 million in our export growth programs, which is primarily managed by the U.S. Meat Export Federation. These efforts alone add more than $250 per head to our animals."

Watch AmeliaClick here for the full video from Amelia's farm in Louisiana.

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