Beef Checkoff Questions And Answers
About ‘Price’
1) Is there anything the checkoff can do about low cull cow prices?
Unfortunately, there is nothing the beef checkoff can do about short-term prices or even to ensure the profitability of individual operations. Each of us is responsible for the decisions we make concerning our own businesses. But the checkoff serves as a catalyst for change and opportunity and, in a recent survey of beef and dairy producers, 65 percent said they agreed that “over the years, the beef checkoff program has helped contribute to the profitability of my operation.”
2) How do I know I’m getting a good return on my $1 checkoff investment? I don’t see a correlation between retail beef prices and what I sell my calves for.
Measuring the return on investment of a checkoff program is always difficult. A study was done by Dr. Ron Ward of University of Florida [Gainesville] in 2004 showed that for every dollar invested in the beef checkoff, the industry had a return of $5.69.
Funded by the Beef Checkoff.