Beef Checkoff Questions And Answers
About ‘New Products’
1) I hear the beef checkoff has hand in developing new cuts - how can that be?
In today's economy, consumers can't always afford traditional steak cuts. That’s why, through our muscle profiling research, the checkoff helped develop the Flat Iron, Delmonico Steak, Denver Cut, Boneless Country-Style Ribs and America’s Beef Roast are examples of new cuts developed to provide high-quality and economical alternatives.
For producers, new products created through muscle profiling contributed an estimated $60 per head increase in the value of the chuck.
2) What is the checkoff doing in the way of new product development?
With the help of checkoff-funded research and development during the last 14 years, more than 3,000 new beef products have been introduced, many to meet increased consumer demand for convenience. Examples include: Hormel’s Beef Roast Au Jus, Stouffers Skillet Sensations Homestyle Beef, standing beef sandwich, the new Beef Snackwich, Mini Burger, Cheeseburger-On-A-Stick, or Steak and Egg Breakfast Bites, which wouldn’t have happened without checkoff investment.