Beef Checkoff Questions And Answers
About ‘New Products’
1) The Delmonico Cut isn’t new. My butcher has been cutting that for years.
This could be true, but it wasn’t standardized across the country so that any butcher would know how to properly cut and market this cut.
Sometimes, the problem is that not all consumers can afford traditional steak cuts, especially with current economic challenges. That’s why, through our muscle profiling research, the checkoff helped develop the Flat Iron, Delmonico Steak, Denver Cut, Boneless Country-Style Ribs and America’s Beef Roast as high-quality and economical alternatives.
For producers, new products created through muscle profiling contributed an estimated $60 per head increase in the value of the chuck.
2) What is the checkoff doing in the way of new product development?
With the help of checkoff-funded research and development during the last 10 years, more than 2,500 new beef products have been introduced, many to meet increased consumer demand for convenience. Some examples include: Hormel’s Beef Roast Au Jus, Stouffers Skillet Sensations Homestyle Beef, standing beef sandwich and many others. Now in testing are products like the new Beef Snackwich, Mini Burger, Cheeseburger-On-A-Stick, or Steak and Egg Breakfast Bites, which wouldn’t have happened without checkoff investment.
Funded by the Beef Checkoff.