Get To Know Your Beef Checkoff!
Welcome Superior Livestock Auction viewers to the home of your Beef Checkoff Program! Thanks for taking the time to learn more about how your beef checkoff investment is helping to build beef demand and increase your opportunities for profit.
Promoting Beef Around the World
Your beef checkoff invests in promotion to build buyer loyalty to U.S. beef in markets worldwide – a critical link to building beef demand, considering that about 95 percent of the global population lives outside the U.S.
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Upgraded chuck rib promoted in Japan — In a recent promotion funded by checkoff and USDA dollars, the U.S. Meat Export Federation (USMEF) extolled the virtues of ungraded U.S. chuck rib at the Yakiniku Business Fair in Japan. USMEF is teaching buyers how profitable ungraded product can be. For more, go to Chuck Rib.
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Checkoff helps reestablish U.S. beef in South Korea —The current phase of the reestablishment is designed to expand cuts purchased by Korean importers and increase customer confidence, in the wake of the anti-U.S. beef demonstrations last year. For details, go to South Korea.
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For more information about checkoff-funded foreign marketing programs, in general, visit Foreign Marketing.
Putting More Beef on More Menus and Tables
Your beef checkoff works diligently to get more beef on more restaurant menus and in more grocer meat cases by working in partnership with processors, retailers and foodservice operators to keep beef offerings in line with constantly changing consumer demands.
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Major processor rolls out new beef cuts — With its new chuck roll cuts, the beef checkoff has made terrific inroads with industry partners such as Tyson-IBP to bring new cuts to consumers. In March, Tyson-IBP began selling the four-piece chuck roll combo pack, which offers retailers and foodservice operators the chuck eye roll (further cut into Delmonico steaks, America’s Beef roasts and Country-Style ribs), the Serratus Ventralis (Denver cut), the Splenius (Sierra cut) and the Rhomboideus, which is generally cut into stew meat. For more information, cutting guides, and cooking applications, visit Beef Innovations Group.
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Leveraging your investment through foodservice channels — Over a six-year period, the checkoff allocated just $2.4 million in checkoff dollars to foodservice partnerships, compared to our restaurant partners’ investments of nearly $140 million. That’s nearly $60 in partner investments for every checkoff dollar invested! For more information about checkoff-funded foodservice programs, go to Foodservice.
For more information about checkoff-funded promotion programs, in general, visit Promotion.
Ensuring Consumer Confidence and Beef Safety
The checkoff invests in extensive research efforts to ensure maintenance of the safest beef supply possible, including efforts in product enhancement, new-product development and nutrition research. At the very base is market research, which helps rank research priorities by tracking consumer confidence and concerns about beef.
- Sixth annual checkoff-funded Beef Industry Safety Summit — More than 160 participants focused on identifying new solutions for reducing foodborne pathogens. Discussions included emerging safety issues and development of solutions to safety challenges and science-based strategies to help each sector of the production chain reduce foodborne pathogen incidence. For more information about the Beef Industry Food Safety Council, go to BIFSCo.
- Checkoff research lauds moderate protein diet — A moderate protein diet (1.6 g/kg protein) is more effective than a conventional high-carbohydrate (o.8 g/kg protein) diet for fat mass loss and body-composition improvement during initial weight loss and long-term maintenance, according to new beef checkoff-funded research conducted by Dr. Don Layman at the University of Illinois. To view the research abstract published in the Journal of Nutrition, go to Layman Research.
For more information about checkoff-funded research programs, in general, visit Research.
Stay Up-to-Date on Your Checkoff Investment
With dozens of checkoff-funded programs every year, it’s hard to list all of the valuable returns your checkoff investment delivers. For the most concise, relevant information, sign up for My Beef Checkoff News, a monthly e-newsletter highlighting how your investment is Promoting, Educating, Researching and Safeguarding to help build beef demand.
Funded by the Beef Checkoff.
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