Tuesday, May 13, 2008

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Cattlemen's Beef Promotion
and Research Board

9000 East Nichols Avenue
Suite 215
Centennial, CO 80112

Phone: (303) 220-9890
Fax: (303) 220-9280
beefboard@beefboard.org

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Contacts:         Stephanie Darling   303/850-3359    sdarling@beef.org
                       Diane Henderson    303/867-6302    dhenderson@beefboard.org

                              The Fine Science Of Beef Flavor

        Checkoff report looks at the chemistry that influences beef flavor and aroma

CENTENNIAL, Colo.  (July 23, 2007)  — When a consumer sits down for a beef meal, there’s a lot more going on inside that steak or burger than meets the eye. Beef’s terrific taste and signature aroma are compliments of a variety of chemical compounds at work in the meat that interact with the human senses and stimulate a response that is perceived by the brain. 

A new, checkoff-funded technical report reviews the process in The Chemistry of Beef Flavor, prepared by M. Susan Brewer, Ph.D., a professor in the food science and human nutrition department at the University of Illinois 

Raw meat has little aroma and only a blood-like taste. Heat, an animal’s diet, aging, enhancements such as brine injections and even the type of beef muscle are factors that combine in chemical reactions to produce the distinctive sensory experience that beef brings. Conversely, the same process can cause off-flavors in beef.  

“Flavor has been identified as a very important part of consumer satisfaction when they enjoy beef. Because flavor is a demand driver, the beef industry must utilize all the management practices and product enhancements that improve flavor and generate greater demand for beef,” said Bill Rishel, a Nebraska producer and chairman of the Joint Product Enhancement Research Committee.  

For more information or to read the entire report, visit www.beefresearch.org

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The Beef Checkoff Program was established as part of the 1985 Farm Bill.  The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products.  States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. 

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