Suggested Lead: The Cattlemen’s Beef Board has been under the leadership of cattleman Ken Stielow of Paradise, Kansas since the beginning of the year. Seasoned in his role now, Ken explains how experiences on his own farm have translated to his role with the checkoff …tape
Cut #1 :17 O.C...”just as efficient.”
Based on USDA data, there are 29 cuts of beef that meet government guidelines for “lean.” Consumers want lean. And consumers want options. Through beef checkoff funded research, more new cuts of beef are being identified. Ken reports what this means to consumers...tape
Cut #2 :38 O.C...”great win situation.”
In a recent survey, 77 percent of producers said they believed the checkoff has contributed to positive trends in beef demand. And because consumers are happy with beef, the Beef Demand Index remains up almost 15 percent since reversing its 20-year decline in 1998. Ken explains the implications of increased demand…tape.
Cut #3 :15 O.C...”that very seriously.”
By leveraging checkoff dollars, checkoff funded-programs continue to be on a fast track toward increased consumer and youth education in the areas of beef safety, research and quality assurance.
For more information go to www beef board dot org (www.beefboard.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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