Suggested Lead: Dean Conklin, executive director of veal marketing, says the Go-to-Market beef checkoff-funded veal program has many great successes from 2007 to build upon as they enter 2008…tape
Cut #1 :34 O.C...”items in 2008.”
The beef checkoff-funded Veal Optimization Study, completed in 2007, built on the success of what beef did with the beef muscle profiling study and helped the veal industry to lay the foundation for some new cuts of veal to come out of the square cut chuck and position these new cuts in various different outlets...tape
Cut #2 :28 O.C...”on the menu.”
The Michigan Beef Industry Commission, through the efforts of Promotion Manager George Quackenbush, also just received a grant from the Federation to rollout these new cuts of veal in the state of Michigan…tape.
Cut #3 :36 O.C...”2008 and beyond.”
Look for great veal recipes and much more at www dot veal store dot com (www.vealstore.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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