Suggested Lead: Tom Jones, Cattlemen’s Beef Board (CBB) member, member of the executive and advertising committees, and vice chair of the CBB administration subcommittee, joins us from Reno for an industry update. Jones, who runs a stocker operation near Pottsville, Ark., is just finishing up his second year on the Beef Board. He explains what producers can expect in the upcoming year…tape
Cut #1 :24 O.C...”best we can.”
Jones explains the ultimate goal of checkoff-funded programs is to continue to help keep beef demand high...tape
Cut #2 :25 O.C...”for beef high.”
Beef board member Jerry King from Butler, Mo., echoes Jones’ sentiments about the partnerships formed between the dairy and beef industries…tape.
Cut #3 :16 O.C...” anything with them.”
For more information about The Beef Checkoff, visit www dot beef board dot org (www.beefboard.org). For up-to-date meeting minutes from Reno, visit www.beefboardmeeting.org.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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