National Retail Beef Backer Awards Presented
Suggested Lead: The Beef Checkoff Program recently announced the winners of the first annual national Retail Beef Backer® Awards program. The Kroger Company, based in Cincinnati, Ohio, was one of three named for their commitment to outstanding beef marketing and merchandising programs. Presentations were made at the 2008 Cattle Industry Annual Convention & Trade Show in Reno, Nev. Mark VanBuskirk, vice president of merchandising and procurement for The Kroger Company, says the award is a true honor…tape.
Cut #1 :20 O.C..."the beef industry."
Kroger stores worked at increasing beef demand by utilizing beef checkoff funds. VanBuskirk says the overall beef experience is a win-win situation for both their retail stores and consumers...tape.
Cut #2 :25 O.C..."for the consumer."
A third-party judging panel took into consideration the retailers’ tie-ins with beef checkoff-funded programs. VanBuskirk explains the benefits the Flat Iron Steak packaging presents to their retail meat case program…tape.
Cut #3 :20 O.C..."and with communications."
For more information about retail checkoff activities, visit www dot beef board dot org (www.beefboard.org) or www dot beef retail dot org (www.beefretail.org).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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