Saturday, May 17, 2008

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Cattlemen's Beef Promotion
and Research Board

9000 East Nichols Avenue
Suite 215
Centennial, CO 80112

Phone: (303) 220-9890
Fax: (303) 220-9280
beefboard@beefboard.org

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Suggested Lead:  On Sunday, USDA issued a statement announcing a recall of 143 million pounds of beef as a result of the violations uncovered in its investigation of the Westland Meat Packing Co. J.O. (Bo) Reagan, vice president of research and knowledge management for the National Cattlemen’s Beef Association (NCBA), explains this is a single, isolated incident. He said while the animals in question had passed an initial inspection, regulations require a second inspection in a case where the animal’s physical condition has change. It is the company’s responsibility to request this second inspection and they did not…tape

 

Cut #1               :38                   O.C...”they did not.”

 

Reagan says that despite this precautionary recall, consumers can remain confident in the safety of our beef supply...tape

 

Cut #2               :48                   O.C...”of this product.”

 

For more information about The Beef Checkoff’s efforts to provide consumers with safe, healthy beef products, visit www dot beef board dot org (www.beefboard.org) or www dot beef from pasture to plate dot org (www.beeffrompasturetoplate.org).

 

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beef board dot org (www.beefboard.org).

 

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