Suggested Lead: Steve Wald, Director of New Product Development for the National Cattlemen’s Beef Association (NCBA), has been working with the checkoff-funded Beef Innovations Group to develop new hand-held beef snacks for on-the-go kids and parents …tape
Cut #1 :36 O.C...”portable as possible.”
The Beef Innovations Group utilizes checkoff dollars to research, create, test and bring to market new beef products, including the Beef Snackwich, Steak and Egg Breakfast Bites, Breakfast Pancake Flip and the Standing Beef Sandwich...tape
Cut #2 :54 O.C...”of the sandwich.”
These four new products, when put through the sensory phase of testing with consumers, scored extremely high marks…tape.
Cut #3 :26 O.C...” of consumer acceptance.”
More information on new product development, value added cuts and the culinary center can be found at www dot beef innovations group dot com (www.beefinnovationsgroup.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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