Suggested Lead: This year, Beefmobile wrangler Jodee Inman and her van decorated with photos of juicy steaks and burgers will make 200 stops including livestock auction markets, country music festivals, and rodeos across the country. Each location gives Inman the chance to provide information – and solicit input – from cattlemen about the Beef Checkoff Program. From South Dakota to Alabama to Pennsylvania, Inman says she and the Beefmobile is working for producers…tape
Cut #1 :28 O.C..."are being used."
Inman says part of her mission is to distribute leave-behind educational items that carry the checkoff message long after the Beefmobile has left the auction. One such item is a “talking box” or a tabletop cube with checkoff messages on each side...tape
Cut #2 :30 O.C..."in the industry."
Earlier this year, Inman visited the Mississippi Cattlemen’s Association and was able to meet with Major General Harold A. Cross, Adjutant General for the Mississippi National Guard. She was then invited to drive the Beefmobile down the Air Force Base runway where later, beef jerky would be making its way to soldiers in Iraq…tape
Cut #3 :22 O.C..."have in Iraq."
For more information about checkoff activities, visit www dot beef board dot org (www.beefboard.org). To learn about other stops the Beefmobile will make at livestock marketing facilities around the country, call 1-800-237-7193 or visit www dot beefmobile dot com (www.beefmobile.com).
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. For more information, visit www dot beefboard dot org (www.beefboard.org).
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